Expo Marketing
Trailers
Section titled “Trailers”Trailer One
Section titled “Trailer One”To market our game, we’ve created two trailers, showing various parts of the game. These trailers will be released at different dates, in order to keep interest high. We’re planning on making and releasing a final release trailer, once the game is done.
Trailer One: This trailer shows off the gameplay aspects of Fowl Play, going in a slight montage direction. It uses a free to use song.
| Name | Task |
|---|---|
| Jun Yi | Creation & publishing, poster (below) |
Trailer Two
Section titled “Trailer Two”Trailer Two: This is more of an announcement trailer. It focuses a bit more on the narrative and roguelike aspects of the game. The trailer uses original music composed for the game.
| Name | Task |
|---|---|
| Tjorn | Creation & publishing, poster (below) |
Posters, Flyers, Badges
Section titled “Posters, Flyers, Badges”These ads were hung up during the first and second playtest, and two are featured on the T-Shirt designs. We want to hang these up during the expo as well, since they show our art style and invoke a sense of intrigue.
| Name | Task |
|---|---|
| Finn | Art Creation |
| Sly | Printing |
Badges
Section titled “Badges”During the expo, we will be handing out badges, featuring our logos and some game characters.
| Name | Task |
|---|---|
| Sly | Mock-ups |
| Jun Yi | Mock-ups, Art Creation |
| Joyce | Art creation |
| Finn | Model creation |
Flyers
Section titled “Flyers”Leading up to and during the expo, flyers promoting our game will be available. These are designed to be intriguing and feature various game art, not actual gameplay.
| Name | Task |
|---|---|
| Sly | Mock-ups |
| Jun Yi | Mock-ups |
| Joyce | Art creation |
Posters
Section titled “Posters”During the expo, we will be hanging up various posters on dividers around our stand. These feature various game art.
| Name | Task |
|---|---|
| Sly | Mock-ups |
| Jun Yi | Mock-ups |
| Cenker | Mock-ups |
| Joyce | Art creation |
Stickers
Section titled “Stickers”During the expo, we will hand out stickers featuring ability key art.
| Name | Task |
|---|---|
| Sly | Mock-ups |
| Jun Yi | Mock-ups |
| Joyce | Art creation |
Banner
Section titled “Banner”On the wall behind our stand, we will be hanging up a big banner. This banner should be visible from further away and serve as a way to entice people to come over to our stand.
| Name | Task |
|---|---|
| Sly | Coordination, Mock-ups |
| Joyce | Art creation |
Product Page
Section titled “Product Page”Itch.io
Section titled “Itch.io”The game will be released on Itch.io. Itch.io was chosen because it is free, easy to set up, and a great storefront for indie games.
| Name | Task |
|---|---|
| Tjorn | Creation and Management |
| Bastiaan | Redesign |
Custom Website
Section titled “Custom Website”By creating our own custom website, we have a bit more control over the information and look than with itch.io. This is a static site, designed to give a general insight into our game.
| Name | Task |
|---|---|
| Cenker | Creation and Management |
| Tjorn | Linking custom domain |
Attire
Section titled “Attire”T-Shirts
Section titled “T-Shirts”During the expo, all team members will be wearing marketing T-Shirts. The front of the T-Shirts is minimal and sleek, while featuring game art on the back.
| Name | Task |
|---|---|
| Sly | Mock-ups |
| Jun Yi | Mock-ups, ordering & coordination |
| Tjorn | Creative Feedback |
| Joyce | Creative Feedback |
Chicken Headband
Section titled “Chicken Headband”During the exposition, we want to wear chicken themed attire, to look the part for our game.
| Name | Task |
|---|---|
| Sly | Ordering |
| Tjorn | Choosing |
| Joyce | Choosing |
Social Media
Section titled “Social Media”Since playtest one, we’ve been occasionally posting on social media. We’ve teased build releases and game features. We intend to continue this, in order to build ‘hype’ for our game leading up to the expo.
| Name | Task |
|---|---|
| Tjorn | Creation and management of accounts, posting, creation of posted material |
| Finn | Creation of posted material |
| Cenker | Creation of singular Instagram meme post |
Expo Stand Plan
Section titled “Expo Stand Plan”Our design and marketing plans for the expo stand. We want to put up dividers, in order to hang up posters.
| Name | Task |
|---|---|
| Tjorn | Brainstorming stand layout |
| Sly | Brainstorming stand layout |
| Bastiaan | Brainstorming stand layout |
| Jun Yi | Brainstorming marketing designs |
| Joyce | Brainstorming marketing designs |
Expo Consumptions
Section titled “Expo Consumptions”Consumptions for the Expo on the 27th of June. Encourages a longer stay, and is an easy opener to talk with people about their experiences with our game.
- Monitor showing trailer
- 5 laptops
- 1 Steam Deck
- 5 controllers
- 6 headphones
- 3 mice
Marketing Overview
Section titled “Marketing Overview”Banner:
- Size: A0 (841mm x 1189mm)
- Art: fowlplaycorrect.png
Poster:
- Size: A2 (297mm x 420mm)
- Art: square fowlplay.png
Badges:
- Chicken, Hennifer, Fowl Play, FISHBONES
- Art: see marketing file
Stickers:
- Size: min 3cmx3cm
- Art: logo, ground pound, seas of flame, avalanche
T-shirts:
- Art: fishbones logo front, large game art back
Flyers:
- Size: A4 (210mm x 297mm)
- Text: datetime, studio name, game name, tagline
- Art: bestaande art
Trailer:
- Announcement Trailer
- Gameplay
- Story
- Release Trailer
Payment
Section titled “Payment”The cost of all marketing tools will be split among all team members evenly.